Search Engine Optimization (SEO) enhances the quality and volume of site traffic to a particular web page or a site by search engines like Google, Yahoo, and Bing. SEO targets free traffic as well as paying traffic; hence paid traffic is termed as paid traffic. These days almost all the websites that are online have SEO as one of their core marketing strategies. Many marketers consider SEO their primary marketing tool because of its high return on investment (ROI) apart from its fast implementation. SEO is one of the simplest yet effective marketing tools for online business owners.
If you want your website to be noticed by the targeted audience, Digital-SEO must be your site. There are many reasons why search engine optimization is considered a must for website traffic. The most important one is, search engine optimization can bring you quick traffic. It is common knowledge that when a user enters any search term or keyword in the search box of a search engine, this results in the search engine pages displayed in the result list.
Google released the latest algorithm update called “Google Panda” in 2021, which changed search engine optimization. According to this new update, Google will not show listings for sites that are not relevant to the topic or content of the website. Another reason for Google changing their algorithms is that they want to give more credit to organic traffic, resulting in more conversions. So it is quite obvious that Google will like more websites with relevant content under their search queries. As a result of these updates, many site owners wonder whether Google Panda is good or bad for their site.
I have been using Digital-SEO for some time now, and I do see some results from Google, but that does not mean that Google SEO is bad. On the contrary, this update is good for SEO as people search for more online than ever. But what about those people who are using digital marketing to increase their online business? Will their rankings also be affected by the Panda update? Well, let us see.
The good thing about this new algorithm is that Google has explained it on their website. You can learn a lot from this explanation. According to Google, they have incorporated their long term goal to provide better search engine rankings to users based on the content they offer and on the way they provide information. In addition, they have decided to use open access to provide more information on the algorithm change.
Open access means that all the data that Google has on websites is available for anyone interested in getting the information. In addition, they say that they are willing to help those who are interested in improving their rankings in search engine results. Some people call this armchair optimization but whatever you call it, this is good news for those websites that need SEO to survive online. And this move by Google will favour websites that provide good content, useful information to users, and those with unique and interesting content. It means that those websites in SEO Adelaide that have all these things will survive and even thrive in the online world.